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About Maritz Research : Our Approach

At Maritz Research, we're passionate about delivering research and analysis that meets your needs. We customise quantitative marketing research solutions for our clients, using methodologies and technologies that are not only leading edge, but suited to unique situations.



We also ensure that you receive the intelligence you need to actively and confidently bridge any gaps between brand promise and brand performance. We do this by examining three integrated dynamics:

CHOICE

Why customers select your product or service.

  • Brand Research
  • Segmentation Research
  • Attitude/Usage
  • Pricing Research
  • New Product Development Research

EXPERIENCE

What happens at key "moments of truth" with your customers.

  • Customer Experience Measurement & Customer Satisfaction
  • Integrated Voice of the Customer Architecture
  • Employee Engagement Measurement
  • Mystery Customer

LOYALTY

Why customers return, defect, or buy more.


  • Holistic View of Loyalty Beyond Customer Experience
  • Competitive Loyalty Modeling
  • Lost Customer Research
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