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Maritz Essentialz

Maritz Research Essentialz - the monthly must read.

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Maritz Essentialz June 2010 Edition

Maritz Solutions: Customer Experience Improvement

The next generation of experience improvement represents a world of changing range of techniques for customer research.

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Maritz Essentialz March 2010 Edition

Maritz Solutions: Blueprinting

Blueprinting shows how your business processes relate to customer experiences and your future sucess.
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Maritz Essentialz October 2009 Edition

Customer experience measurement: the next generation

The way we go about measuring and managing customer experiences needs to be transformed. How can we develop the insight department of the future?
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Next Generation Customer Experience Management: Are they being served?

Roger Sant argues that we need to transform the way we go about measuring and managing the customer experience.

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Maritz Essentialz September 2009 Edition

Telling stories with data

Insights don't just happen. While there is no easy or consistent recipe, there are critical ingredients that must be present to discover and deliver actionable insights.

Ed Stalling, Chief Storyteller for Maritz Research examines the role of the four key elements: understanding the context, planning for insights, discovering the story and communicating the story.
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