Product and Services areas:
Incentives | Communications & Creative | Events

The trip of a lifetime.Maritz creates an aspirational travel incentive for GE Healthcare's Star Performers.

To drive sales the 320 strong pan-European sales force competed to win a place on the Star Performers awe-inspiring travel programme.

Beijing was chosen as the destination due to its uniqueness; plus its culture, history, tradition and unrivalled hospitality. The programme gave a mix of amazing opportunities to sample modern and historic Chinese life including hike along the Great Wall of China, the Ming Tombs, the Cloisonné Factory, Tiananmen Square and the Forbidden City culminating in a Chinese banquet at a former 16th Century royal palace.

To drive participation and create excitement among the salesforce Maritz created a series of communications including engaging emails, league tables and event themed gifts. To overcome the challenges of communicating with a multi-lingual audience we used strong imagery and visual content that captured the excitement and mystery of the destination.