Product and Services areas:
Incentives | Awards | Communications & Creative

RAC and Maritz design an effective reward programme to cut through the 'white noise' patrols receive everyday, and to motivate them to boost membership recruitment.

Membership recruitment needed to be viewed by patrols as a benefit, rather than a sale, and quick turnaround from recruitment to reward was required. The nationwide programme targeted all 1,650 RAC patrols.

Maritz created the 'Boost Your Bonus' programme, using Maritz' Exclusively Yours (EY) reward card. Patrols earned points for each membership recruited. The points had a monetary value which was transferred onto the reward card every week enabling the recipient to spend on the high street and online at a wide range of retailers.

When the programme was launched, patrols were given a 'Boost your Bonus' information piece that explained how the new programme worked, together with motivational sales messages. Ongoing communications included a weekly text message congratulating those who had earned points, monthly statements and motivational newsletters.