Product and Services areas:
Incentives | Awards | Communications & Creative | Events

Big prizes for small cars. When Toyota wanted to increase sales, it turned to Maritz.

Toyota Great Britain needed to boost sales to increase market share in the run up to the plate change in September, so Maritz created a three month incentive campaign to motivate and challenge the sales teams.

Online communications utilised the Guild platform which dealers recognise as the main communication stream throughout the Toyota UK dealer network. Weekly online communications detailing performance were complimented by brochures and posters to increase visibility.

Sales consultants who hit their quarterly sales targets qualified to attend one of five exciting and exclusive auction events. Participants received credits to bid with on the night for unique experiences such as a trip on the Orient Express or quality merchandise items such as a LCD TV.